CEW AWARDS 2024 EDIT: The lineup

Hello Sunday – The Mineral One – Lightweight Serum SPF50

BEST NEW SKINTELLECTUAL – MASS

Enriched with a plethora of moisturising ingredients, this mineral SPF has a serum texture that’s easy to rub in. Designed to protect skin from daily aggressors such as blue light, pollution and infrared sun rays.

Hello Sunday – The Illuminating One – Glow Primer SPF50

BEST NEW COMPLEXION PRODUCT – MASS

It’ll give you a subtle, illuminated glow on its own, but it was also designed especially for use under makeup. The pillow-soft moisturiser will give your skin the perfect cushioned base to apply your makeup.

Olaplex – Volumizing Blow Dry Mis

BEST NEW HAIR STYLING PRODUCT – PRESTIGE 

Elevate your blowout and protect from damage as you style for faster, healthier-looking blowouts. Wet or dry hair, any hair type–boost your blowout without leaving hair feeling stiff or sticky.

Lisa Eldridge – Velveteen Liquid Lipstick – Rain

BEST BRITISH BRAND – MASS & PRESTIGE

BEST NEW LIP PRODUCT – PRESTIGE

Silky smooth, long-wearing liquid lip colour with a soft-focus matte finish. The feather-light formula wraps lips in a comfortable, even coverage and a nourishing blend of hydrating lip-care ingredients.

The INKEY List – Bio-Active Ceramide Repairing and Plumping Moisturiser

BEST NEW SKINTELLECTUAL – MASS

Powered by Bio-Active Ceramides for up to 4X visible fine line and wrinkle reduction*, this rich, velvety, anti-ageing moisturiser defends against visible signs of skin ageing.

Ella & Jo – The Glow Up Mask

BEST NEW BRAND – PRESTIGE

BEST NEW SKIN PREP OR MASK – PRESTIGE

Facial enzyme mask with exfoliating fruit acids, hydrating hyaluronic acid, and brightening vitamin C. It rejuvenates the skin, unblocks pores, and accelerates cell renewal, leaving the skin smooth and radiant.

Avène – Thermal Spring Water Spray

BEST BEAUTY ICON – MASS

Essential multi-use spray to refresh, calm, and soften skin while soothing sensitivity. Use for sunburn, nappy rash, peri-ocular dryness, tightness, itching, post-cleansing, after skincare, or to set make-up.

Elemis – Pro-Collagen Marine Cream SPF 30

BEST BEAUTY ICON – PRESTIGE

BEST BRITISH BRAND – MASS & PRESTIGE

A lightweight gel-cream proven to reduce fine lines and wrinkles in 2 weeks* while providing 24-hour hydration*. It protects against the sun’s harmful rays and UV-induced ageing.

Wonderskin – Lip Stain Masque – Bella

BEST NEW LIP PRODUCT – PRESTIGE

A maximum colour payoff of a lipstick with the all-day staying power of a stain. A patented Liquid Blading technology begins with the Lip Stain Masque, which infuses pigments and dyes into the top layer of lips.

EVE LOM – Cleanser (+muslin cloth)

BEST BEAUTY ICON – PRESTIGE

BEST BRITISH BRAND – MASS & PRESTIGE

The first step to radiant skin is the perfect cleanse. The iconic 5-in-1 Cleanser balm hydrates, tones, cleanses, exfoliates, and removes all traces of make-up — including waterproof eye make-up.

Oribe – Serene Scalp Oil Control Treatment Mist

BEST NEW HAIR AND SCALP PRODUCT – PRESTIGE

Reduce the frequency of hair washing with a hair treatment that helps to control and reduce sebum production. Working to detoxify and protect against environmental pollutants, it helps to minimise oiliness.

Sol de Janeiro – Brazilian Bum Bum Cream

BEST BEAUTY ICON – PRESTIGE

Fast-absorbing body cream with an addictive scent and visibly tightening, smoothing formula. Infused with caffeine-rich guarana and Brazilian skin-loving ingredients, it adds a hint of shimmer to the skin.

delilah – Lip Saviour – Colour Enhancing Lip Oil

BEST NEW LIP PRODUCT – MASS

BEST INDEPENDENT BEAUTY BRAND – MASS & PRESTIGE

This advanced, multi-functional oil is unique with its staining pigment adaptable to all lips. Infused with nourishing plant-based actives, this innovative, lightweight formula protects, conditions, and hydrates lips.

delilah – Smooth Shadow Stick – Copper Beech

BEST INDEPENDENT BEAUTY BRAND – MASS & PRESTIGE

Smokey eyes have never been so simple with Stay the Night as they provide one sweep, rich colour that truly lasts and are easily blendable with a clean fingertip!

delilah – Naked Lip Liner – Neutral Nude

BEST INDEPENDENT BEAUTY BRAND – MASS & PRESTIGE

A long wearing waterproof lip liner. The super-soft, creamy texture has intense colour that glides beautifully onto the lips without smudging or fading for up to 12 hours.

MUA – Metamorphosis Colour Changing Lip & Cheek Oil

BEST NEW LIP PRODUCT – MASS

Applies clear and adapts to your skin’s pH, morphing into your perfect tone of flushed pink on application. The oil-like formula also contains Jojoba Oil & Vitamin E to nourish skin.

NailKind – 5 in 1 : 360 Therapy

BEST NEW HAND OR FOOT PRODUCT – MASS & PRESTIGE

It restores, strengthens, and repairs nails with its quick-drying formula. Gentle and smoothing, it contains powerful bio-ingredients like Chestnut Seed extract, proven to promote nail plate regeneration.

Emolyne – Velvet Lip – Cape Town

BEST INDEPENDENT BEAUTY BRAND – MASS & PRESTIGE

Semi-matte Velvet Lipstick in Cape Town – a glazed cherry shade with a vivacious, luxurious finish. Intensely pigmented and hydrating formula, for AM to PM comfort.

ARgENTUM – le masque infini – balancing silver clay mask 

BEST NEW SKIN PREP OR MASK – PRESTIGE

A naturally balancing silver clay mask, formulated with patented fusion of Silver Hydrosol & DNA HP to help calm, purify and refine your skin.

Kollo Health – Premium Liquid Marine Collagen

BEST NEW WELLBEING PRODUCT – MASS & PRESTIGE

The UK’s most awarded collagen supplement, with 10,000 mg of type 1 marine collagen peptides, B vitamins, vitamin C, and L-lysine. Developed to support healthy skin, teeth, gums, joints, and bones.

Biomed – Superwhite Toothpaste

BEST BEAUTY ICON – MASS

With 12 natural ingredients like coconut oil and pineapple extract, it gently whitens sensitive enamel. Biomed’s 97% natural formula strengthens enamel and reduces sensitivity.

Biomed – Gum Health Mouthwash

BEST NEW GROOMING OR PERSONAL CARE PRODUCT – MASS & PRESTIGE

Packed with anise, clove, eucalyptus, rosemary, and cedar essential oils, it fights tooth decay and strengthens gums while refreshing your breath and defending against plaque.

e.l.f. – H20 Proof Inkwell Liner

BEST NEW EYE OR BROW PRODUCT – MASS

Create bold, graphic eye looks with total control. This waterproof coloured liquid eyeliner is long-lasting and quick-drying, delivering intense-as-e.l.f. pigment to enhance and define your eyes.

Brushworks – Refresh & Revitalise Dry Shampoo

BEST NEW HAIR STYLING PRODUCT – MASS

Formulated with natural rice starch to absorb excess oil and boost hair instantly. Extend time between washes, add volume from the roots, and achieve fuller hair.

Made of More – Rescue Balm

BEST NEW SKINTELLECTUAL – PRESTIGE

Doctor-led skincare for hormonal skin 40+, designed for skin needing a rescue remedy. Developed to tackle symptoms of fluctuating hormones. Perfect for irritated, sensitive, dehydrated or unbalanced skin.

Dr.PAWPAW – Lip & Eye Balm

BEST INDEPENDENT BEAUTY BRAND – MASS & PRESTIGE

A hydrating lip and eye balm that absorbs easily, leaving skin smooth and soft. Enriched with Dr.PAWPAW Original formula featuring PAWPAW, Aloe Vera, Olive Oil, and Hyaluronic Acid for maximum moisture.

Margaret Dabbs – Nail Strengthening Treatment

BEST NEW HAND OR FOOT PRODUCT – MASS & PRESTIGE

A unique strengthening treatment which will transform the nail from damaged and weak to healthy and strong. With a beautiful, healthy rosy gloss finish it can be used alone or as a base coat under polish. 

Margaret Dabbs – Miracle Foot Cream

BEST BRITISH BRAND – MASS & PRESTIGE

Multi-award winning Miracle Foot Cream. Its medicated formula with antibacterial and antifungal benefits treats and protects effortlessly, transforms the skin and nails and gives you ‘new feet’ overnight.

Green People – Moisturising After Sun with Insect Repellent

BEST NEW SUN CARE OR SELF TAN – MASS & PRESTIGE

A 2-in-1 after-sun with natural insect repellent instantly cools, softens, and protects skin. Suitable for all ages, even sensitive skin. Scent-free formula, free from essential oils and drying alcohols.

E45 – Lips & Dry Skin Balm

CEW AWARD NOMINATED BRAND

Formulated for chapped lips, dry skin patches, and hands. With purified lanolin, vitamin E, and beeswax, it helps regenerate and hydrate, leaving skin soft and supple.

TRUYU Beauty – TruYu Beauty Brow and Lash Set

BEST NEW EYE OR BROW PRODUCT – MASS

Includes a precision slant tip tweezer for accurate, targeted hair removal and brow shaping and an eyelash curler designed with a higher arch and customised curling bar to reach the smallest of lashes.

Umberto Giannini – Curl Jelly Scrunching Jelly

BEST BEAUTY ICON – MASS

The Curl Hero and No 1 bestseller for over 20 years, Umberto Giannini Curl Jelly banishes frizz, adds shine and gives definition to waves and curls; this is the scrunch drying jelly you’ve been looking for!

Sensory Retreats – Sensory Sleep Self-Heating Eye Mask

BEST NEW GROOMING OR PERSONAL CARE PRODUCT – MASS & PRESTIGE

Let the soothing, gentle warmth untangle knots of stress, rejuvenate weary and strained eyes. Or wear overnight to block out light and deliver a luxe sleep experience. It’s the secret to a good night’s sleep.

This Works – deep sleep pillow spray

BEST BEAUTY ICON – PRESTIGE

Get a great night’s sleep with the best-selling deep sleep pillow spray. Proven to help you fall asleep faster and wake feeling more refreshed.

Manucurist – Active Glow – Raspberry

BEST NEW HAND OR FOOT PRODUCT – MASS & PRESTIGE

A colour-care hybrid, this all-in-one perfecter enhances and cares for your nails. With its concentrated natural active ingredients, it offers an instant rosy glow. Your nails are regenerated and nourished.

Umberto Giannini – Rosemary Scalp & Hair Oil

BEST NEW HAIR AND SCALP PRODUCT – MASS

This wonder oil nourishes hair from within, adds sublime shine and tames frizz. Specially formulated with a powerhouse ingredient to shield hair from environmental stressors and heat up to 220°C.

Grown Alchemist – Skin Renewal Serum

BEST NEW TARGETED SKINCARE – PRESTIGE

An antioxidant-rich serum powered by Ashwagandha, Niacinamide and Echinacea to hydrate, defend and support a revitalised skin barrier for improved texture and radiance.

Grown Alchemist – Skin Renewal Mask

BEST NEW SKIN PREP OR MASK – PRESTIGE

This creamy, wash-off clay mask is formulated with Snow Mushroom, Echinacea and Fruit Acids that gently exfoliate, purify, and boost hydration within the skin for improved clarity + radiance.