Written by Maria Nichol

Embodying 2021’s trending beauty topics, the Fabulous – What’s Hot 2021 edit is packed with brands that cover the things you’re really passionate about when it comes to cosmetics. From skin saviours to shower time delights, this collection is packed with newness. Want to find out more about what’s inside? We’re giving you the lowdown on what you might not know about these brands and products…


The Brand: Skingredients – Cleanse Off Mitt

The Product: Banish stubborn makeup, mascara and impurities with this reliable mitt. Unlike traditional face cloths that leave traces of dirt, the loops in this mitt give an in-depth cleanse as it’s able to physically ‘scoop’ out the dirt. Cruelty-free, reusable and washable.


What You Might Not Know: Created by The Skin Nerd (skincare expert Jennifer Rock), this mitt removes all traces of dirt without the use of a cleanser. Simply wet the tool with warm water and watch the makeup, impurities and pollution melt away! We recommend you wash the mitt each week in your washing machine on a 30-degree setting.

What Fabulous said: “Say goodbye to the single-use cotton-buds, making your beauty routine more eco-friendly has never been easier thanks to this microfibre makeup removing mitt. All you need is a splash of warm water to cleanse away even waterproof mascara. “


The Brand: e.l.f. Cosmetics – Holy Hydration! Face Cream

The Product: The holy grail of skin cream has arrived! A silky-smooth formula for a burst of instant moisture, this fragrance-free cream maintains and protects to create a dreamy, supple complexion.


What You Might Not Know: Let’s drill down to the specifics of what’s really inside this ingredients-driven formula: it contains squalane (for moisture balance and elasticity), hyaluronic acid (for hydration), niacinamide (for brightening), vitamin B5 (for soothing and hydrating) and peptide complex (to promote collagen)

What Fabulous said: “Bursting with a cocktail of skin-loving super-ingredients like hyaluronic acid, niacinamide, squalene, peptides AND vitamin B5 this skin-loving cream is great for all skin types.”


The Brand: It’s a 10 Miracle Leave-in Spray

The Product: This formula smooths hair, eliminates frizz, restores shine, and enhances hair’s natural body. A cult classic with 10 key benefits, it’s suitable for all tress types and acts as an instant hair fixer!


What You Might Not Know: The 10 key benefits of this product are 1. Inhibits dry, damaged hair, 2. Adds shine, 3. Detangles, 4. Controls frizz, 5. Seals & protects hair colour, 6. Helps prevent split ends, 7. Stops hair breakage, 8. Creates silkiness, 9. Enhances natural body and 10. Flat iron spray & thermal protection.

What Fabulous said: “This frizz-fighting, detangling, shine-inducing spray gives dry, lifeless lengths a much-needed hit of moisture, leaving them looking and feeling impossibly healthy.”


The Brand: Kiehl’s Since 1851 – Ultra Facial Cream

The Product: A unique lightweight texture with the promise of up to 24 hours of lasting hydration, it’s little wonder this ultra-hydrating face cream is Kiehl’s best-selling formula. Made with olive-derived squalane, the cream recovers the skin barrier function 55% faster, leaving even the most sensitive of skin feeling comforted.


What You Might Not Know: this iconic face cream is *so* good, it was used as a skin protectant by a team of six explorers who completed their first-ever ascent of Greenland’s ice-covered peaks in 2005.

What Fabulous said: “For round the clock moisture, look no further than this hero-hydrator. The light-weight cream sinks in instantly and keeps skin feeling nourished all day long.”


The Brand: bareMinerals – GEN NUDE Powder Blush – On The Mauve

The Product: Natural flush, buildable colour. This ultra-creamy mineral-rich formula defines the cheekbones and warms the complexion for a soft-focus blush that compliments all skin tones.


What You Might Not Know: A number of famous names have endorsed bareMinerals, including their current ambassador Hailey Bieber who said: “Clean beauty in all its forms is important to me and I love the fact that bareMinerals can deliver on this promise and still create products that are amazing for skin.”

What Fabulous said: “Blush is back in a big way this year, and you can’t go wrong with this pretty mauve hue. Whatever your skin tone, it’s the perfect shade to cheat a flirty flush. ” 


The Brand: Sunday Rain – Dry Body Scrub Coffee & Vanilla

The Product: Promoting cell renewal for brighter, smoother skin, Sunday Rain’s body scrub is a shower time delight! Take a moment to exfoliate and energise with a delectable mix of coffee (to stimulate blood flow) and vanilla extract.


What You Might Not Know: Sunday Rain was created by Vivona Brands, who also founded Oh K! and Jiinju, both known for their fun packaging and beneficial formulas.

What Fabulous said: “Turn your shower into an at-home spa and get your limbs skirt weather ready with this coffee-scented pick-me-up. The caffeine helps stimulate blood flow and revive dull skin.”


The Brand: The Hair Lab by Mark Hill – Working Styling Spray
The Product: This multi-functional spray creates an aromatic salon experience at home. Expect heat protection, added shine and texture, plus taming and smoothing of flyaways.


What You Might Not Know: The Hair Lab formulas are made with 100% natural essential oils, plus do-good pro-vitamin B5, palmarosa and orange oil.

What Fabulous said: “Protect your hair from extreme heat and lock your ‘do in place with this texturising, body-building style spray. Plus, the packaging is made from 100% PCR and is completely recyclable too.”


The Brand: Boots Ingredients – Bakuchiol Serum

The Product: Containing bakuchiol, this vegan serum helps rejuvenate the skin, smoothing and helping bring out your complexion’s natural glow. Healthier looking, more radiant skin is waiting…


What You Might Not Know: bakuchiol is a plant-derived alternative (note: this ingredient is not natural however) to retinol and is the new super-ingredient taking the beauty world by storm – it has incredible abilities like minimising the look of fine lines, wrinkles and uneven skin tone.

What Fabulous said: “Nature’s answer to retinol, bakuchiol helps reduce signs of premature ageing without irritating sensitive complexions, and this serum is packed with the wonder-ingredient.”


The Brand: L’Occitane – Shea Butter Hand Cream

The Product: This award-winning hand cream is formulated with shea butter, honey and sweet almond extract, all delectably blended with the alluring aromas of jasmine and ylang-ylang. Gliding on and absorbing easily, hands will feel hydrated and protected instantly.


What You Might Not Know: For over 15 years, this hand cream has been one of the brand’s most iconic products, with one sold somewhere around the world every three seconds*.

What Fabulous said: “If, like us, the winter months (and constant hand washing) have taken their toll on your hands, this rich shea butter cream is exactly what you need to soothe dry, cracked skin.”


The Brand: Garnier – Ultimate Blends Coconut Hydrating Shampoo Bar with Aloe Vera

The Product: Caring for your hair and the planet, this coconut and organic aloe vera shampoo bar is 94% plant-origin and has a 97% biodegradable formula, for a nourishing and foamy experience with zero plastic waste.


What You Might Not Know: Garnier has committed to a Green Beauty programme to help create a positive impact by leading in sustainable beauty. By 2025, they have a number of targets including zero virgin plastic packaging, a solidarity sourcing programme to empower local communities and to ensure 100% of industrial sites are carbon neutral.

What Fabulous said: “This handy bar gives hair a deep cleanse without stripping it of natural moisture, Plus, it’s 94% plant-based, completely biodegradable AND uses 80% less packaging than a conventional shampoo!”


The Brand: Botanics – Pillow Mist Lavender & Sweet Marjoram

The Product: Naturally calming the mind and preparing you for sleep, this peaceful pillow mist is made with a soothing vegan-friendly blend of lavender and sweet marjoram oils to relax the body and encourage inner peace.


What You Might Not Know: Lavender has been proven to lower anxiety, stress levels, pain and more by reducing your heart rate.

What Fabulous said: “Struggle to get enough beauty sleep? This lovely lavender scented mist will have you drifting off in no time, so you can wake up looking and feeling rested.”


The Brand: Dr Botanicals – Morrocan Rose Superfood Facial Oil

The Product: A gorgeous Moroccan rose-infused facial oil packed with vitamins and minerals that work hard to protect and renew the skin. The vegan-friendly formula is made from 100% natural ingredients and targets areas of concern such as dullness, dry skin, fine lines and pigmentation.


What You Might Not Know: Remember, oils are not just for dry skin, this formula is for everyone! the luxurious oil (worth £39!) is packed with amazing ingredients like vitamin C (to stimulate collagen production), vitamin A ( a powerful antioxidant to even skin tone and reduce signs of ageing) and almond oil (for deep moisturisation – hello brighter, fresher looking skin!)

What Fabulous said: “Rich in vitamins A and C, this floral face oil works to brighten lacklustre skin and fight off environmental damage while keeping your complexion soft and smooth.”


The Brand: Batiste Dry Shampoo Blush – Floral & Flirty

The Product: This dry shampoo not only refreshes the hair in-between washes but adds volume and texture too! Simply shake the can, spray onto the root and massage into the hair.


What You Might Not Know: This dry shampoo has a unique scent that’s a blend of freesia, tuberose and peony, combined with orange peel and warm spices.

What Fabulous said: “A cult classic for a reason, this oil-absorbing dry shampoo is your second-day hair saviour, keeping roots lifted and grease-free between washes.”


*according to L’occtaine