Written by Maria Nichol

With a new year comes hot new topics; from new industry names and the most innovative formulas to key ingredients, cult classics and mindful brands. With that in mind, we’ve teamed up with Fabulous to deliver on the things you’re really passionate about when it comes to beauty. Enter the Fabulous – What’s Hot 2021 collection, 13 standout products worth a total of £128, from brands that tick all the boxes. Want to know more about the names that make up the edit and the category we put them in? Read on… 



Category: Cult Classic

With 20 years of experience in all things hair, female-founded It’s a 10 was born through the frustration of owning dozens of products with single benefits – which led to the creation of a collection that delivers full, salon-quality results in just one bottle. 



Category: Key Ingredients

Hailing from California, this cruelty-free makeup and skincare brand prides itself on creating products for everyone using only the most talked-about ingredients.



Category: Cult Classic

With a long and rich history of harnessing natural ingredients to make now renowned formulas, Kiehl’s Since 1851 pride themselves on their well-loved formulas for face, body and hair. 


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Category: Key Ingredients

With mineral-rich makeup that’s kind to the skin and the environment, bareMinerals create stunning formulas free from harsh chemicals and unnecessary additives.



Category: New Brand // Key Ingredients

Drawing inspiration from holistic rituals, Sunday Rain’s vegan and cruelty-free range are all about helping you feel good from the inside out. 



Category: Key Ingredients

Professional skincare for hair at affordable prices, this vivacious brand is all about making a statement and switching up the way you look at your hair. With formulas that target all manner of hair concerns, expect a real tress transformation with this product. 



Category: Key Ingredients

With a focus on hero ingredient-led formulations inspired by the latest trends, cosmetics giant Boots have created a brand that allows you to personalise your regime without breaking the bank. 



Category: Mindful Brand and Product

Award-winning natural skincare inspired by the south of France, L’Occitane place sustainable sourcing and boundary-pushing research at the forefront of their creative process to ensure formulas are luxurious and spa-worthy, but also give back to the world around us. 



Category: Mindful Brand // Key Ingredients

Iconic French hair and skincare brand that’s a household name. We love their new sustainable approach, and especially, in this case, their haircare offering.



Category: Mindful Brand and Product

With a firm belief in the power of plants beyond just benefits for the skin, Botanics are passionate about formulating cruelty-free and naturally-derived ranges to meet the needs of all skin types.



Category: Mindful Brand and Product

This London-based brand is devoted to high-quality skincare that’s kind on the complexion and to the planet too. 100% natural, vegan and cruelty-free cosmetics – what’s not to love?



Category: Innovation// New Brand // Mindful Brand and Product

Founded by award-winning skin tutor and CEO of The Skin Nerd Jennifer Rock, Skingredients is powered by the belief that skincare should be used by all people of all ages. Cruelty-free, fragrance-free and vegan-friendly products that nourish, protect and maintain the skin. 



Category: Cult Classic

With over 40 years worth of expertise in haircare, British brand Batiste are all about making every hair day a great hair day with their dry shampoo formulas for all hair types that not only refresh the locks, but help style them too.