Written by: Dean Smith

Our Haul of Fame Heroes Roundup is baaaaack! All the brands inside are LiB-approved and embody what we look for in a good brand; this edit is a serious who’s who of beauty. We are thrilled to bring you some of our favourite brands of all time, and some newer ones too, so that you can put some of their best products to the test.

Here are all of the brands that will feature in the edit and a little bit about them.

111SKIN-LOGOA brand that is inspired by clinically-led skincare, 111 Skin brings real life solutions to your everyday skin problems. With over 20 years of experience, you can expect nothing but innovative formulas and the highest levels of efficiency.


Since 1910 in New York, Elizabeth Arden has been creating skincare products that benefit the skin and enhance your natural beauty. We love them because they are a brand that believe beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets.


Delivering potent products with the science behind skincare in mind, family-run skinChemists are internationally recognised for their innovative offerings. LiB-approved for their much talked-about, results-driven anti-ageing formulas.

Aromatherapy Associates

Indulge in the ultimate wellbeing with British brand Aromatherapy Associates, the female-founded world leaders in luxury therapeutic essential oil blends. We love that its carefully hand-crafted formulas are created to help you sleep better, reduce stress, lift energy and cultivate optimism.

A British, naturally-derived brand, Oskia’s key values derive around delivering nutrients to the skin by focusing on effective formulations that are designed using clinical bio-available or cellular nutrients and complex actives. All of the ingredients in Oskia’s skincare naturally work hard to give you a beautifully healthy and glowing complexion.

A brand renowned in the haircare industry, Philip Kingsley delivers trichological hair care and expertise and has been doing so for over 60 years. Their world-renowned treatments cover all hair and scalp concerns, from alopecia to an itchy scalp. Their effective formulations are informed by their expert Trichologists’ who specialise in hair growth and scalp care.

Adored by film stars, pop icons, models and more, Color Wow has gained a following like few others. Led by the “Trio of Titans”; Color Wow founder and CEO Gail Federici, their in-house chemist, Dr. Joe Cincotta, and their Global Creative Director, Chris Appleton (rockstar celebrity stylist), this brand delivers first class hair products for every issue with passion, purpose, and heart.

Bringing you skin positive, pro-planet beauty from the UK. Natural, vegan and cruelty-free. Using low-carbon production methods to keep your skin—and our planet—healthy. This brand is making big waves in the industry.

With making everyone feel comfortable in their own skin at the heart of Kate Somerville’s brand, the lifelong journey to success has been fueled by her desire to create skincare solutions for every age, ethnicity and skin type. Her products have gained award-winning recognition and a cult following for their ever-formidable and visible results.

Bringing backstage beauty to life, NARS excels within the world of makeup innovation. With a multitude of multi-use beauty products you can always rely on this brand for performance payoff, punchy pigment and formulations that shine bright with character and personality.

The Haul of Fame Heroes Edit lands on 11th November 2021.

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