A brand list like no other and curating some of the very best brands from the columns of Sarah Jossel and India Knight, expect to see brands that are beauty expert approved and pass the test for performance and effectiveness.

Read on to find out more about the brands featured in these two amazing edits.


A brand that needs little introduction for those in the skincare know. Paula’s Choice is known for their effective, no-nonsense skincare ranges, Expect smart, safe, science led products without the hype. We love them.

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All natural effective skincare. A brand known to deliver on both fronts, nature meets science with their certified natural cosmetics that are centred around medicinal plants and natural mineral pigments.DARPHIN-LOGO
Darphin is a professional Parisian botanical skincare line based around the use of plants and pure essential oils. With their addictive aromas and textures, expect an all-round experience from this chic and effective brand.SCULPTED-LOGO
Created by Aimee Connolly, one of Ireland’s top makeup artists, Sculpted by Aimee Connolly is an award- winning makeup brand. Their range of multi-purpose, innovative products are developed to look good, and also do good.SPECTRUM-LOGO
Cruelty free and vegan, Spectrum was started by two sisters, Sophie and Hannah, in April 2014. We love that their brand delivers high performing, quality brushes that are kind to the planet and great for you.


Hailed as one of the most trusted tanning brands in the world and a go-to for most of us when it comes to tanning, St. Tropez pride themselves on delivering products for every person and every skin tone.AMELIORATE-LOGO
A widely celebrated and award winning brand, Ameliorate is a premium skincare brand that offers effective, dermatologist-approved solutions. Ameliorate’s products all contain their expert LaH6 Complex that works hard to boost moisture levels in the skin and lock in hydration.VITA-LIBERATA-LOGO
THE original body makeup brand, Vita Liberata delivers the perfect natural looking finish by utilising perfectly natural ingredients that nourish the skin. This is a cult-favourite brand for a reason.benefit-logo
With an infectious mantra that laughter is the best cosmetic, Benefit has always made beauty accessible and FUN, while delivering high quality makeup that is super simple to use, and really works.GARNIER-LOGO
Since 1904, Garnier has been bringing smart, effective and innovative yet accessible beauty products for the hair and skin. Reliable beauty you can trust and making great steps towards creating fully vegan and cruelty free ranges.NAILS-INC-LONDON-LOGOCruelty free and nearing 100% vegan, NAILS.INC was founded by Thea Green MBE in 1999. Nails.INC has quickly become one of the most innovative nail brands on the market with their high-quality nail polishes.

WEB-LOGO_0002_RevitalashThis physician led, award-winning brand boasts products that are designed to restore and enhance the health and natural beauty of your lashes, brows and hair. A new brand to LiB, this effective, cult-approved brand is truly one-of-a-kind.THE INKEY
A game changing brand, with a straightforward take on the most-wanted ingredients in skincare, The Inkey List is an adored, award winning brand that delivers smart, effective, ingredient led products that enable you to design your own routine.WEB-LOGO_0003_REFYCreated by Jess Hunt, REFY is a cool, much talked about, new brand to LiB. Innovation, simplicity and inclusivity are at the heart of REFY, encouraging you to enhance your natural beauty.CIATE-LOGOCiaté London is an indie British brand, known for their innovative, approachable beauty. For over 10 years, they have been pushing boundaries and setting trends with their PETA certified and cruelty free beauty.


PHILIP-KINGSLEY-LOGOThe ever-iconic Philip Kingsley provides solutions to the most extreme hair and scalp problems. Striving for excellence in all of their products, there is not one from them we don’t trust.

WEB-LOGO_0004_Little Soap ConpanyCreated by Emma Heathcote-James in 2008, the Little Soap Company is an award-winning, organic, cruelty free, natural soap company making natural, quality soap accessible to all.

olverum-logoSince 1931 (wow), they have been pioneers in green beauty and natural wellbeing. OLVERUM has a commitment to using the highest quality essential oils and botanical extracts that are expertly blended. Time to experience absolute bliss. WEB-LOGO_0000_Dr. Barbara SturmAn industry icon, Dr. Barbara Sturm is world-recognised for her anti-ageing and rejuvenating skin treatments and research. Producing innovative products with high concentration active ingredients, that are not aggressive to the skin, are at the heart of her brand. WEB-LOGO_0001_HairstoryThey say everyone has a hair story… This new brand to LiB, Hairstory, is doing things a little differently. From them, you can expect smart products that get the job done. This is definitely a brand to watch.

DABS LOGODiscover one of the UKs leading brands for feet, hands and legs. With celebrity clients and a reputation for quality, this brand fuses together the best of medical science with the best of beauty to deliver gorgeous, effective products.
WEB-LOGO_0005_Stila LOGO new - PNGFor over 20 years Stila has been inspiring fashion week make-up (and us!) by creating artistry-proven products that perform as promised. Providing products of the highest quality time and time again, this is a brand we truly adore.MANUCURIST-LOGO (1)Manucurist delivers high quality natural and vegan nail polishes that are brilliantly shiny and come in a range of beautiful shades. All the way from Paris, their dedication to creating great products with cruelty free ingredients never fails.

With fragrances that are totally unique and based around a single ingredient, this brand has taken the industry by storm. Designed to meld with the wearer’s natural pheromones for a truly personalised effect, their scents have become a cult phenomenon.

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