Our Beauty Innovation Edit is here. This edit is packed with innovative formulations, ingredients and multi-purpose products that are worth adding to your beauty routine. Philip Kingsley is our Haul of Fame for the month, featuring their Maximizer Root Boosting Spray.

This month, every customer who adds the Avon Anew Renewal Protinol™ Power Serum to their edit will receive a sample of the brand new Avon Anew Lifting Dual Eye System. Read on to discover what to expect from every drop.

HAUL OF FAME

Haul of Fame - Philip Kingsley

We have Philip Kingsley, the true pioneers in hair care, as our Haul of Fame this month featuring their bestselling Maximizer Root Boosting Spray. This heat-activated spray offers multiple benefits such as providing instant root lift to fine and flat hair, controlling frizz and flyaways, adding texture and volume to fine hair and protecting hair from UV damage and colour fade.

THE BEAUTY INNOVATION EDIT — THE PRODUCTS

Our first ever innovation edit is packed with products that are pushing the boundaries when it comes to formulation, packaging, application and ingredients. Featuring multi-purpose products worth adding to your routine as well as products with hardworking formulas, this edit includes a variety of unique and highly innovative products.

THE DROPS — IN RANDOM ORDER

The Beauty Innovation Edit

No Knot Co

Take your hair routine to the next level with this shampoo brush that features the longest teeth on the market. It helps you get a deeper clean on wash days and offers effective scalp exfoliation to encourage hair growth and get rid of dandruff or product buildup. Made with 100% high-grade silicone, its gentle bristles won’t irritate your scalp.

Emery Nails

Level up your at-home manicure with this glossy top coat. This top coat features a luxurious, cruelty free formula with a high gloss finish. It’s easy to apply, plus it’s long-lasting so your polish stays protected and chip-free.

Emery Nails

Level up your at-home manicure with this matte top coat. This top coat features a luxurious, cruelty free formula with a frosted matte finish. It’s easy to apply, plus it’s long-lasting so your polish stays protected and chip-free.

Cetaphil

This soap-free and non-comedogenic cleanser gets rid of light makeup, skin impurities and excess oil without drying out the skin. It’s ideal for those with oily or combination skin. Use it as your morning or evening facial cleanser.

Yardley London

Featuring a combination of light, feminine floral notes with a musky base, this body spray provides you with a refreshing and long-lasting body fragrance. It comes in a convenient size that fits perfectly in your handbag, ideal for on-the-go lifestyles.

The Beauty Innovation Edit

Avon

Featuring niacinamide and Protinol™, Avon’s award-winning and patented anti-ageing ingredient, this serum restores collagen production and smooths fine lines. In as little as 7 days, you’ll see 7 skin benefits including smoother and firmer looking skin, minimised pores, radiant, more resilient and stronger feeling skin and a reduction in the appearance of fine lines.

Purity London

This cleanser gently but effectively breaks down impurities and removes a day’s worth of grime and makeup. Containing skin-softening and moisture-retaining ingredients including sweet almond oil, aloe vera and glycerine, this cleanser leaves skin feeling clean, soft and hydrated. It’s also formulated avocado oil to condition the skin, and euphrasia and rose water to tone your complexion.

Save Skincare

Made with 100% nature-derived ingredients, this moisturiser hydrates and soothes the skin while improving skin tone. Thanks to its complex of prebiotics and probiotics, this moisturiser supports and nurtures the skin’s natural barrier. Its formula also targets signs of ageing with the help of bakuchiol, a plant-derived alternative to retinol.

Save Skincare

Featuring a light yet nourishing formula, this ultra-light moisturiser gently hydrates skin and is great for all skin types, especially sensitive skin. Formulated with a duo-biotic complex that supports your skin’s microbiome and bamboo bioferment, this moisturiser protects your skin’s barrier while leaving it feeling smooth and soothed.

The Curl Company

This curl cream is formulated specifically for wavy, curly and coily hair. Featuring a unique pro curl complex, this cream works to enhance your hair’s natural texture and smooth frizz and flyaways. Apply it on dry or damp curls and style as usual.

The Beauty Innovation Edit

Super Facialist

This glow boosting serum features a unique combination of vitamin C, hyaluronic acid and skin brightening algae extract to give your skin a youthful, healthy glow. It deeply replenishes your skin’s hydration, boosts collagen production and leaves you with a brighter complexion. With consistent use, your skin will look smoother and more radiant.

Laritzy

This lip gloss features a high-gloss finish that doesn’t leave a sticky after-feel. It’s designed to feel ultra comfortable on your lips and keeps your lips moisturised. Desert Taupe is a beige caramel shade that looks flattering on any skin tone.

Laritzy

This highly pigmented liquid lipstick boasts a non-drying and waterproof formula with a matte finish. Thanks to its long-lasting formula, its intense pigment doesn’t fade quickly. Its formula also adapts to your natural lip colour so it may appear different with everyone.

Sanctuary Spa

Incorporate this moisturiser into your daily body care routine for a boost in hydration. Featuring a buttery blend of shea and cocoa oils, along with SmartMoisture™ technology, this in-shower moisturiser provides skin with long-lasting hydration and transforms dry skin, leaving it soft and silky to the touch.

Mitchum

Powered by bamboo powder and botanical oil extracts, this natural stick neutralises odour naturally and provides you with long-lasting, 24 hour protection against sweat and odour. Its light and refreshing coconut scent leaves you smelling fresh and fragrant all day long.

The Beauty Innovation Edit

Truth Treatment Systems

This moisturising balm contains highly potent lipophilic vitamin C in a time-released formula. Using the brand’s patented transdermal delivery matrix, a high dose of 100% stable vitamin C penetrates deep into the dermis and works to reverse signs of damage while nourishing the skin and boosting collagen production. It also adds an immediate glow to your complexion.

Four Sigmatic

Get your daily dose of protein with this plant-based protein powder. Packed with nourishing superfoods, including organic cacao, mushroom and ashwagandha, this protein powder helps to rebuild, repair and maintain your overall wellness while supporting your immune system. Add it to your morning shakes, smoothies or pancakes.

Dr Lipp

This multi-purpose tint adds life and a pop of colour to multiple areas, making it a true handbag hero. Enriched with superfood red radish pigment, it features a soft coral shade that adds a perfect hint of tint to your lips. It can also be applied to your cheeks or eyelids for a healthy tinted glow.

Eyeko

Featuring a caffeine-infused formula, this mascara adds length, fullness and definition to your lashes. It’s also enriched with shea butter that helps to improve the strength and elasticity of your lashes over time, resulting in naturally full and fluttery lashes. Its travel-friendly size is perfect for on-the-go touch ups or a great addition to your holiday makeup bag.

Elizabeth Arden

Loved by makeup artists and beauty enthusiasts worldwide, this cream features a unique formula that is clinically proven to deeply moisturise and protect skin for eight hours. Boasting infinite uses, its versatile formula can also be used to relieve dry hands, tame hair or eyebrows, hydrate nails and cuticles or as a highlighter for your cheeks.

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Written by: Romy Rose Reyes

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