Written by Maria Nichol
As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
KEYS SKINCARE LAUNCH
e.l.f Cosmetics announced their next exciting new venture this week: a lifestyle beauty brand collaboration with none other than Grammy award-winning artist Alicia Keys. Producer, actor and best-selling author too, Keys is adding another string to her bow with this project, and even though the brand name is yet to be released, the products are said to be inspired by Keys’s skincare journey. Dermatologically developed, the cruelty-free collection will be available next year.
YARDLEY’S PERSONALISED PERFUME
Finding the perfect perfume with all the scents you love can be a little tricky, but fragrance experts Yardley have you covered. The London brand has announced the launch of their new Fragrance Diagnostics Tool, a section on the website which allows users to pick out their favourite ingredients for a more personalised recommendation when shopping for a scent.
MEGAN THEE STALLION IS REVLON IN IT
Houston-born rapper Megan Thee Stallion has gone from strength to strength in the past year, and this week she prepped us for a major beauty announcement: she’s been unveiled as the newest global ambassador for Revlon. Pictured in a killer icy blue cut crease look for Instagram, the star is sure to bring playfulness to her pro-level makeup as she said: “I’m so excited to for all of y’all to live bold with me”.
JAPANESE VEGAN SKINCARE IS HERE
Lone Design Club, a London-based hub for independent designers, has recently announced the launch of Japanese vegan skincare brand IRÉN Skin in the UK. The brand backs the clean skin revolution, empowering those who want to know exactly what ingredients they’re putting on their skin, and which will benefit them most. It’s all about plain-speaking, skincare for all, and we’re here for it.
