As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

BEAUTY BAY SKIN

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Beauty e-tailer Beauty Bay has revealed its first skincare brand, Skincare by Beauty Bay. Inspired, developed and tested by Beauty Bay’s team of chemists and skincare obsessives, the new brand is aimed at customers wanting to tailor their skincare to their individual needs. The flexible line-up includes cleansers, toners, serums, moisturisers and blemish patches.

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LET’S TALK VITAMIN C

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Kiehl’s has launched its new renovated powerful-strength line-reducing and dark circle diminishing Vitamin C Eye Serum. Experts on vitamin C, Kiehl’s have developed an efficacious new formula to help visibly address under eye concerns. The new serum combines a powerhouse of potent ingredients including tri-peptide complex, hyaluronic acid and 10% pure vitamin C. The new addition will be available from 19th February.

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K BEAUTY SNAIL DUO LANDS IN THE UK

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K-Beauty brand COSRX has announced the launch of their much-hyped snail skincare duo to the UK. Snail filtrate has become a fascination in UK skincare, introduced originally by South Korean experts as an unusual ingredient that helps protect the skin from moisture loss while improving skin elasticity, pigmentation and texture. Snail mucin also contains hyaluronic acid and has antimicrobial properties, which makes it great for fighting off acne-causing bacteria. The new COSRX Advanced Snail 96 Mucin Power Essence comprises 96% of skin friendly snail secretion filtrate that is effective at repairing damaged skin, improving skin elasticity and maintaining hydration level all day long. The COSRX Advanced Snail 92 All in One Cream contains 92% snail secretion filtrate, giving it the slick texture of a gel and all the soothing, healing, and calming properties of mucin, that regenerates and repairs the skin. The cream is formulated to prevent breakouts and maintain skin elasticity, as well as leaving skin nourished, hydrated and healthy.

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CELEB BEAUTY IS ON THE RISE

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Pop sensation Selena Gomez has announced the launch of her first beauty collection, Rare Beauty. Announced via an Instagram Live, Selena has revealed the collection echoes her latest song ‘Rare’ which sends a message of not looking like everybody else and embracing ourselves. The details of what’s expected in the collection is under wraps, but it was announced that Rare Beauty will launch in Sephora stores in North America during the summer.

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