As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

FROM BEACH TO MAKEUP BAG

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Swimwear brand Frankies Bikinis has launched into beauty, offering a line that consists of three products designed to enhance natural beauty with key ingredients aloe vera, almond oil, avocado and shea butter. The collection includes the Glow Moisturiser, Glow Mist and Glow Tint.

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BOBBI BROWN X ELIZABETH SCARLETT

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Bobbi Brown Cosmetics has collaborated with British designer Elizabeth Scarlett to create a limited-edition makeup pouch featuring a delicate hand-drawn daisy design and soft pink velvet base. Inside, you’ll find Bobbi Brown’s The Pretty Powerful Collection, including the Smokey Eye Mascara, Vitamin Enriched Face Base and Pot Rouge in Powder Pink. For each bag sold in the UK, the full RRP will be donated to Smart Works, a charity that provides high quality interview clothing, styling advice and interview training to unemployed women in need.

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DAZED WITH BEAUTY

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Selfridges has collaborated with Dazed Beauty to launch the Dazed Beauty Space, an experiential pop-up space that will deliver the digital community of Dazed Beauty into the real world. The six-week-long pop-up will host a number of events including makeup tutorials, workshops and treatments with some of beauty’s biggest names.

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BOLT THIS WAY

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Bolt Beauty is a new travel-friendly, sustainable skincare brand that has launched with four capsule skincare products. Each formula comes in a blueberry sized pearlescent, seaweed capsule, which once used can be dissolved in water and composted. Products include: Filthy Clean, Vitamin A Game, Mad About Moisture and Glow Don’t Shine. The brand will launch later this month.

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