Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?




Global beauty authority SHISEIDO announced this week that actress and artist Hunter Schafer will be their new brand ambassador. First seen in HBO’s Euphoria, Schafer celebrates her individuality both on and off screen. “We are so thrilled to collaborate with someone as creative, expressive, and authentic as Hunter… She really represents the current zeitgeist of beauty in that there are no rules, no boundaries, and no restrictions,” SHISEIDO Global Director James Boehmer said.  




Wellbeing brand You Got it Girl Collective are hosting their own MIND BODY SOUL festival, to focus on wellness for women of colour. The event’s purpose is to create a safe space where women can participate in workshops, workout sessions and also experience healing therapies. The collective was founded by entrepreneurs Victori Everest and Lela Simone, who said: “We wanted to create something we wished we had for our younger selves. Our sisterhood is both diverse and inclusive and therefore accepts any person who identifies as a woman of all ages, stages, and ethnicities.




Famed for their killer Influencer collabs, makeup giants Morphe have released another collection we want to get our hands on. 24M Main Event was created with the help of radio DJ Daisy Maskell and MUA Mmmmitchell aka Mitchell Halliday, who have put forward an earthy yet edgy 24-pan eyeshadow palette with water-activated liners, a lip crayon trio and six-piece brush set. 




CBD is a much-talked-about ingredient this year, and the latest brand to harness it is UNIQUE CBD, created by Youtuber Oli White and his partner Evie Marcer. Creating a line of oils in three sizes, the brand’s mission is to bring the cleanest, most efficient products to the UK market, all while being vegan-friendly, cruelty-free and gluten-free. 

Images: Hunter Schafer [Instagram]// You Got it Girl Collective [Instagram]// Morphe [Instagram]// Unique CBD [Instagram]