As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
DISCOVER YOUR INNER WITCH
NYX Cosmetics has launched its first ever collaboration with Netflix show Chilling Adventures of Sabrina, which debuts its new season on the streaming site today. The collection has been created to conjure up a look for your inner witch and consists of: Spellbook, a whole new coven of colours spanning 30 richly pigmented eyeshadows, two blushes, and one blinding highlighter – all named after the show’s storyline; and Lip Duos, three collectable sets featuring two hues of the brand’s Soft Matte Lip Cream.
KAT VON D STEPS DOWN
Kat Von D has revealed that she is stepping down from her vegan makeup brand to focus on other creative pursuits, including motherhood, music and her newly launched vegan shoe brand. The namesake cosmetics line will now be referred to as KvD Vegan Beauty and will be solely owned by Kendo.
TED BAKER COSMETICS
Ted Baker has announced its entrance into the cosmetics sector with the launch of With Ted. The collection will offer a range of 59 items across the eye, lip and cheek category. Expect to see lipsticks, lip glosses, chubby lip pencils, luxury eye quads, mascara, eyeliner, metallic eye colours, blushers, bronzers and highlighters. The new line will launch early February.
MORPHE X PONY PARK
Morphe has collaborated with South Korean makeup artist and influencer Pony Park on a limited-edition collection. The Ice Fantasy Collection features a 35 shade Artistry Palette, consisting of matte, shimmer and iridescent shades; and Pop of Pastel Matte Lipstick Trio, a selection of wearable matte, full-coverage lipstick in pastel shades.