Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?


kohl kreatives slice

Inclusive beauty brand Kohl Kreatives has recently introduced a brand new Feast Your Eyes collection – a range of six uniquely developed waterproof brushes perfect for anyone who has motor disabilities or is visually impaired. The brushes also have Braille stickers, are cuboid and have a raised numerical system which is connected to an audio guide. Beauty is for all!


carre slice

Lockdown locks really setting in? Enter Carra, the new personalised hair service for afro and textured hair. Founded by beauty tech entrepreneur Winne Awa, the digital platform offers services custom haircare routines, expert advice and personalised product recommendations specifically for textured and afro hair.  


wiki slice

The game-changing site that’s basically the Wikipedia of fragrances, Wikiparfums is the scent database you need on your radar. The site works in two ways: you can explore the smells by brand or name, or, explore by raw materials. So, if there’s a pricey scent you *adore* the scent of, this handy tool will find you other similar alternatives. Time to treat yourself to a brand new fragrance… 


Image credit: Kohl Kreatives [Instagram], Carra [Instagram], Glowsly [via Pinterest]