Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?


iconic london slice

Beauty brand ICONIC London has launched its first-ever skincare range, with a 360-degree roller and Ultimate Skin Serum at the core. Suitable for all skin types, cruelty-free and vegan, the serum is packed with a potent mix of plant botanicals to nourish and boost hydration levels. The 360-degree roller massages, tones and smooths the complexion too. 


superdrug slice

Superdrug has announced that it will be launching a Gynaecological Cancer Awareness Programme in all of its health clinics to help increase the number of women attending cervical screening appointments. Teaming up with leading gynaecological cancer charity The Lady Garden Foundation and actress Emily Atack, the programme aims to encourage conversations and give insights on the five gynaecological cancers, how to spot the signs and symptoms early as well as promoting cervical cancer screening attendance. 


cantu beauty slice

Renowned haircare brand Cantu Beauty has now expanded its range to skincare, welcoming Cantu Skin Therapy. Consisting of six products that hydrate, nourish and care for (particularly melanin-rich) skin, the formulas will be packed with do-good ingredients like shea butter, mango butter, cocoa butter and coconut oil, all across body lotions, creams and butters.