Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week? 




The double edit is here! The Sunday Times Style’s columnist India Knight and Beauty Director Sarah Jossel (aka #TheBeautyBOSS), cherry-pick the cosmetics worth talking about, and this double edit that launched today is collectively worth over £430, and is packed with a total of 28 standout skincare, haircare and makeup products that have been tried and tested by them. Expect an eclectic mix of everything from High Street heroes to high end finds, all expert-approved. 2020’s best of beauty is waiting…



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One of the most sought-after makeup artists with an endless celebrity clientele, Mario Dedivanovic is famous for his live Masterclass, as well as being the go-to makeup artist for Kim Kardashian for over 12 years. This month he announced his latest venture: his very own beauty brand. Makeup by Mario is a crafted collection of pro products with professionals in mind – think high quality formulas in universal shades for all skin tones. 



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We love an indie brand, and UpCircle is the latest one on our radar, notable for using rescued natural ingredients and transforming them into quality skincare products. Their latest launch is a body cream with a calm blend of ingredients including shea butter, linseed and olive oil. 



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Influencer Niomi Smart has often been vocal about her conscious lifestyle, which has manifested in the launch of her debut skincare line, Smart Skin. Sustainable, luxurious yet affordable, the range is inspired by a community of strong, empowered women from Niomi’s own audience.