As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?
SUMMER VIBES WITH MAC
This summer, MAC Cosmetics has given us everything we need to keep our makeup in check by introducing five new mini limited-edition scents of its cult Prep + Prime Fix +. Suitable for traveling and popping easily in your bag, the cult setting spray is now available in the following delectable scents: Peony, White Tea, Watermelon, Cucumber and Pineapple. Housed in playful packaging, spritz on-the-go to keep fix and refresh makeup.
HAIR ABOUT IT HEREL
LiB fave Umberto Giannini has unveiled its venture into hair colourants with its brand new Flowerology range. Specially formulated to target sensitive hair and scalps while covering greys, the range comprises seven shades of 95% natural, 75% organic, vegan and cruelty-free permanent hair colour. If their hair products are anything to go by, this is going to be a game changer!
NEW ON THE K-BEAUTY UK SCENE
US Korean skincare brand VENN has revealed it will be launching into the UK in July, offering products to those who want to take a streamlined approach to skincare. Utilising Concentric Technology, the products are composed of three patent-pending technologies to provide age-defying results for all skin types. The collection includes five luxe products, which will be available exclusively at net-a-porter.com: Age-Reversing All-In-One Concentrate with Compound K, Vitamin B Activated All-In-One Concentrate, Advanced Multi-Perfection Red Oil Serum, Moisture-Balance All-In-One Face Cleanser and Concentrated Revitalising Lifting Mask.
BEAUTY RECYCLING TRIAL
John Lewis & Partners has unveiled BeautyCycle, a new beauty recycling trial that offers members of its loyalty programme the chance to recycle empty makeup and skincare products from any brand. Teaming up with TerraCycle, John Lewis will see up to half a million loyalty members rewarded with £5 off a beauty purchase when they bring empty beauty products and packaging from any brand into a shop. TerraCycle takes empty beauty packages and separates them into metals, fibres and plastics. Each component part is then recycled, composted, or in the case of plastics, made into pellets which can be moulded into a variety of new products.
MIST THAT SPF
Luxury skincare brand OSKIA has introduced SPF Vitamin Mist, a new lightweight and quickly absorbed mineral SPF 30 milk that delivers UVA and UVB protection without chemical sunscreens. The natural, marine-friendly formula is scented with coconut for the ultimate summer experience.
