As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?

25 YEARS OF VIVA GLAM

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MAC Cosmetics first launched its VIVA GLAM campaign in 1994, meaning it’s marking its 25th anniversary this year. Combining glamour with fundraising for HIV/AIDS, the VIVA GLAM campaign has been a prominent part of the MAC brand for as long as we can remember, collaborating with celebrities including Miley Cyrus, Elton John, Nikki Minaj and SIA. Supermodel Winnie Harlow has recreated the iconic first-ever VIVA GLAM campaign to mark the occasion. A self-described VIVA GLAM super-fan, Winnie celebrates the irreverence, outrageous style and irrepressible love of life VIVA GLAM has been serving since the beginning. 100% of the sales of VIVA GLAM lip products in the UK and Ireland goes towards the funding of HIV/AIDS initiatives around the world.

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THE LATEST VEGAN BEAUTY ADDITION

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NESSA is a new Vegan beauty brand for new mums that focuses on clean and organic skincare that has been designed to address the issues and needs of every woman on their journey of motherhood. Targeted for the whole journey – from pregnancy, to post-partum relief, key products in the range are Nipple SOS and Scar Saviour.

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A SCENT-SATIONAL THROW BACK

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A throw back to our school days, we’re sure you all remember Impulse body sprays. We have fond memories of spritzing these P.E kit staples, and now the brand has unveiled its brand new, iconic look. Combining scent-sational fragrances with standout bottle designs, the bold new look bottles embody the unique scents to perfectly showcase the unexpected fragrance combinations. One spritz of these mash up mists will send you on a journey of mist discovery.

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HAVE A GLOWGASM

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Charlotte Tilbury’s new Glowgasm Collection launched today and it’s certainly swoon worthy. The collection presents a gorgeous wash of crystal glow for the cheeks, eyes and lips that mimics the beautifying effects of EUPHORIA and JOY! Products include: Glowgasm Face Palette (in two shade combinations), Glowgasm Beauty Light Wand Blush and Highlight shades, Glowgasm Collagen Lip Bath and Charlotte Tilbury Dreamgasm Luxury Palette eyeshadow quad.

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