As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s been trending in beauty this week?

FENTY LANDS ON THE UK’S HIGH STREET

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In the past week, Rihanna has created quite the storm on social media, revealing the launch of Fenty beauty at Boots UK. This global beauty brand will be available in selected stores and online as part of its plans to transform the face of high street beauty. As one of the world’s most inclusive and sought-after beauty brands, Fenty Beauty specialises in products and formulas that perform across all skin types and tones.

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THE HAIR ORACLE

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The hair masters at ghd have unveiled their latest launch in the shape of the new ghd oracle. This professional tool, that has been designed to create endless curls in one simple stroke, will increase your styling power in a matter of minutes. The new curling tool utilises patented curl-zone technology (combining the unique U shape, styling power of heat and setting effect of cooling) to create a vast variety of curls on all hair types, in just one stroke. The new styling tool will be exclusive to Rush salons this month.

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FEED YOUR FACE

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Makeup Revolution has collaborated Jake-Jamie Ward, AKA The Beauty Boy – a male beauty Instagrammer whose fun skincare, makeup and quirky DIY videos have attracted over 30 million views. A passionate advocate of equality within the beauty industry, Jake founded the viral #MakeupIsGenderless campaign to fight for every person’s right to wear cosmetics with confidence, regardless of who they are. The Feed Your Face collection puts the focus on cruelty-free and vegan face masks that use the power of superfoods and skin-loving ingredients. The range includes: Cocoa & Oat Moisturising Face Mask, Watermelon Hydrating Face Mask, Coconut, Mango, and Chia Seed Face Mask, and Tropical Quench Essence Spray.

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JET SET SKIN

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Love skin? Going on holiday? LiB favourite, FOREO, has landed at Heathrow’s Terminal 4 with a long-running pop-up space. The new retail installation has been designed to showcase the LUNA range, the UFO smart mask device, and the ISSA 2 toothbrushes, using specially installed customer basins. Running until 2020, there’s plenty of time to get your in-flight skin routine in check.

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