As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature – returning for 2020 – where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?
ADAM REED’S NEW SALON
Celebrity hairdresser Adam Reed has unveiled his eponymous salon in London’s East End. The curated hair and lifestyle space will exhibit an evolving selection of products from brands including Diptyque, Lisa Eldridge and dog accessories by Fetch and Follow, among others. The salon will also host a GHD Style Bar for a variety of hair needs.
We love to promote wellbeing and holistic beauty, so we’re excited to hear the launch of The Wow Beauty Shop. Primarily focused on female-led niche, independent and ethical skincare and wellness brands, the online store will put the spotlight on brands including Casa Mencarelli, Kiss the Moon, Inner Senses, Love Absolute, Skin Alchemists Apothecary, Saint Iris Adriatica, and The Afro Hair and Skin Co.
LIQUID PLASTIC BE GONE!
Shrub is a new liquid-plastic free, natural, vegan and ethical haircare range that has debuted in the UK exclusively at Boots. Formulated with British-sourced ingredients, Shrub has been created to deliver a more conscious beauty choice, formulating its products without liquid plastics. Liquid plastics are microscopic particles, invisible to the human eye, often added to beauty products, or to thicken and create a firm hold in styling products. Every time you wash your face and body or hair, these particles are unknowingly introduced into the water and ocean system. The brand’s core ingredient, Lunaria, along with other active ingredients, nettle, elderflower, and white willow are grown naturally and organically in British local farms. This allows the brand to process the plants near the source, minimising our environmental footprint.
LIB X CEW
Unless you’ve been living under a rock, you’d have heard about our latest launch: the CEW Beauty Awards Edit. We’re celebrating the 2020 industry-led awards by delivering an edit that reflects CEW’s initiative of celebrating excellence and product innovation within the beauty industry. For just £24, you can nominate yourself to choose SIX award-worthy products up to the value of £160 before putting them to the test! There’s still some great value products to be had so we urge you to create your edit while you can!