UpCircle is the UK’s #1 upcycled beauty brand that is backed by dermatologists, industry-leading makeup artists and celebrities. They are pioneers who deliver cruelty-free, vegan and organic skincare made from upcycled and by-product ingredients that they repurpose.

This sustainable beauty brand also creates high performing and high-quality skincare that are good for both your skin and the planet. Learn more about what UpCircle stands for and why it’s worth adding this sustainable and zero-waste brand to your radar and skincare routine.

Commitment to Sustainability

UpCircle is a brand with sustainability at its core. Whether it’s through the use of ingredients or their packaging, they are dedicated to sustainable and environmentally friendly initiatives that are better for the world.

Co-founders Anna and William Brightman also believe that planet-friendly purchasing and sustainability should not be an elite privilege, which is why they created a brand that is accessible for all, without compromising on quality.

Upcycled Ingredients

UpCircle is known for its high performing products made from upcycled ingredients. You can find one core upcycled ingredient in every UpCircle product. They repurpose leftover natural ingredients, such as used coffee grounds, brewed chai tea spices and discarded fruit stones, by transforming them into beauty products.


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Natural, Vegan and Cruelty-Free

Aside from using by-product ingredients, all of their products are also formulated with vegan-friendly formulas as well as organic, natural and cruelty-free. Being eco-friendly is also at the core of what the brand does, which is why they also offer palm-oil free and ocean friendly products.

100% Recyclable Packaging

When searching for a sustainable beauty brand, packaging is also important. As a zero-waste beauty brand, all of UpCircle’s products are housed in a fully recyclable packaging.
UpCircle is a plastic-negative certified brand so instead of plastic, their products are packed in glass bottles or jars that can easily be recycled. You’ll also find that all lids across their skincare products are made of aluminium, which can be easily recycled.

Refill Scheme

One of the other reasons why it’s worth trying this sustainable brand is their refill scheme. In addition to using upcycled ingredients and 100% recyclable packaging, UpCircle also offers a refill scheme where you can repurchase a product as a refill. To learn more about their refill scheme, you can check out their step-by-step guide here.


UpCircle are true pioneers when it comes to sustainable beauty and are constantly shaking things up in the beauty industry. In addition to these top 5 reasons, UpCircle products also deliver real results, which makes it even more worth it to add to your skincare routine.

Stay tuned for our exclusive Brand Showcase featuring a full-size selection of their heroes, landing this Thursday 14th April.

Written by: Romy Rose Reyes