Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?


color wow slice

Hairstylist to the stars Chris Appleton and co-founder of the Color WOW brand recently spoke to Vogue about his experience doing J Lo’s hair for the Biden Harris Inauguration last month. He told the publication it was a real ‘pinch-me’ moment, and that the inspiration for the look was “ inspired by ’90s supermodel, classic and timeless. I call it the ‘J-Lo Barbie’ look, sleek at the front and glam at the back.” And the products he used to create the look? None other than our Haul of Fame, the Color WOW Dream Coat Supernatural Spray – a product he always reaches for first when creating iconic looks like this. Of the event, he said, “I was so proud to see Jen do her thing with such elegance and beauty. I just wanted the hair to complement such a historical moment.”


undone slice

Hands up who wants coveted celebrity hair from home? Hairstylist to stars like Alexa Chung, Rosie Huntington-Whiteley and the Duchess of Sussex, George Northwood has finally released his debut collection of hair products and tools named UNDONE. Helping to achieve natural, effortless-looking hair, the collection of 20 products are vegan-friendly, without sulphates and made with packaging that can be recycled. 


pantene slice

Collaborating with Black Minds Matter and Project Embrace, hair care giant Pantene have launched the My Hair Won’t Be Silenced, helping to end discrimination against Afro hair in the UK. Personalities including Black Minds Matter co-founder Agnes Mwakatuma, EastEnders star Jessica Plummer and boxer Ramla Ali will front the campaign. Ali said, “Today, I am proud of what my hair represents and the confidence it gives me, and proud to work with @panteneuk to celebrate Afro hair”.