Among the line-up of our Hot Right Now edit this month, we’ve discovered a brand that exceeds the norm when it comes to beauty innovation, and it’s a product we couldn’t wait to grant you access to. Not only is Eye Majic featured in our build your own edit this month, but you can also find it in our debut Heat box – meaning you have plenty of opportunities to try it for yourself.

If you’re new to the Eye Majic scene, are an eyeshadow newbie, or avoid it all together, this game changing product will be sure to have you hooked. The world’s first instant eyeshadow, Eye Majic uses heat-sensitive applicators to transfer highly pigmented eyeshadow in a variety of colour arrangements straight to your eyelid in seconds. It’s hygienic, cruelty free, paraben free and completely recyclable.

A key product in any makeup kit, eyeshadow can really enhance your features and complete your overall look, but if you’re not sure how to tackle it, we’re here to show you how best to utilise Eye Majic in just three simple steps. Yes, it really is that easy – you’ll soon discover it becomes part of your daily beauty ritual fairly quickly. More time, less stress is the key here.

how to use eye majic

Once you’ve chosen your preferred colour combination (we have Natural Blonde on site but there are 22 shades available on Amazon) simply take the eye pad and press onto the instructed eyelid (each pad is marked either left or right) and hold for four seconds to activate the heat transfer technology. Next, swipe outwards slowly while gripping your eye before blending with the applicator end of the pad, or alternatively, your most reliable fluffy brush.

Eye Majic can be used for a second time, but you’ll get a lighter application in comparison to the first. You can use the instant eyeshadow before or after the rest of your makeup and over primer, but the latter isn’t specifically required. And there you have it; beautiful looking eyes in under 10 seconds.

Have you added it to your box this month?